At OJO Labs Emma and her team worked to establish a strong, distinct visual identity that could support a complex and ever-changing brand architecture. Under her direction, the team redesigned the corporate website (www.ojo.com), updated content and messaging for the site as well as all marketing collateral. In addition, she refined the corporate logo, redesigned the logo for Movoto (a recently acquired product) to fit into the brand family, and launched direct to consumer marketing across social platforms.

As an extension of the OJO brand library, the team designed and implemented a series of social graphics to celebrate employee milestones. The below graphics illustrate the way the OJO visual identity can be applied and flexed.

In July of 2020, OJO Labs acquired Movoto, a residential real estate search site. In the spring of 2021, working closely with members of the executive team, Emma was tasked with refreshing the Movoto brand to bring it in line with the OJO portfolio, including the addition of “by OJO” to the wordmark. The below image is a glimpse of the final mark and newly applied brand color palette. The final design was directed by the circle and circular, a central element of the OJO visual identity. The placement of “by OJO” and the line element below “movoto” and the “m” is a nod to the foundation of a home, and Movoto and OJO together providing the foundation of your successful home journey.

In Spring of 2021, OJO released their search platform in Canada and launched a social campaign to grow awareness and increase consideration. The below social videos were part of a broader campaign focused on highlighting the individuality of a homebuyer.